Music - or, how to really own your brand, and your space using music and sounds that are unique to you

Music within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'.

In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound choices.

Also, there's a surprising podcast about dentistry...

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About the Podcast

Your Business Needs A Branded Podcast: podcasting for lead generation, brand growth and sales

If you want to strengthen trust and credibility with both current and future customers then your business needs a branded podcast.

This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have.

Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy.

After listening to this show, you'll be equipped with the knowledge you need to start your own branded podcast!

Your Business Needs A Podcast is a Podknows Podcasting network show.

About your host

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.