Your Why - And what makes it THE most important thing to figure out for the sake of your podcasting success

I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know.

If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'.

Without it, you may as well talk to yourself.

This episode's 'surprising podcast' is from Britney Gardiner.

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About the Podcast

Your Business Needs A Branded Podcast: podcasting for lead generation, brand growth and sales

If you want to strengthen trust and credibility with both current and future customers then your business needs a branded podcast.

This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have.

Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy.

After listening to this show, you'll be equipped with the knowledge you need to start your own branded podcast!

Your Business Needs A Podcast is a Podknows Podcasting network show.

About your host

Neal Veglio

As the UK's longest serving podcaster (having started in 2001 before it was even known as a 'thing') I've seen a lot of changes to the industry. Having launched more than 100 podcasts over the years, I help brands and entrepreneurs to get their marketing messaging out 'in the wild', but in a compelling, not boring way.